graceified
Bits of adventures, mishaps and misgivings of Grace McDunnough wandering the maps of social architecture and winding virtual world trails.
The views expressed on this blog are my own and do not necessarily reflect the views of my employer.I create immersive experiences ..
Discover the latest developments in Apps and learn how to make sense of multitude of development platforms and emerging distribution channels: TV programme content delivered on rich media tablets and the latest smart phones via Apps, Internet/TV apps and widgets, running on the new internet enabled tv sets
Social TV Apps, which enable consumption of TV programmes on social media platforms, and build communities around TV programmes through tablets or internet TV sets.
This session explored both the creative and business opportunities and challenges around creating and marketing TV Apps. What is the potential of social TV? What is the future beyond TV Apps?
Moderator: Richard Kastelein, CEO, Agora Media Innovation and Publisher http://appmarket.tv
Speakers:
David Jullien - Director, Business Development, Digital Gaming, Endemol Worldwide Brands
- Started with Big Brother
- Latest is Channel 4 Million Pound Drop play along game show
Jeroen Elfferich - CEO, Ex Machina
- Large scale MMOG developer linking synchronous gaming experiences
- PlayToTV SocialTV platform: live social rating, special offers and promotions, premium participation, real time polls, Q&A and trivia, predictions, achievements, sharing and integration via SNS, integrated chat
Tom McDonnell - Commercial Director, Monterosa
- Persuasion necessary to extend reach and engage audience
- Numerous different calls to action can be used within a show. Here are just a few executed to great effect in Million Pound Drop:
- Presenter direct calls to action “are you playing along at home?”
- Presenter back stories “Even my Dad is playing tonight” or talking about the game with on-screen talent.
- On-screen graphics “Play along at channel4.com/drop”
- Effective use of statistics “96% of online players survived that question”
- Shout-outs to specific players, from online comments submitted or game stats
- On-screen mentions of top tweets or tweeting celebrities
Daniel Saunders - Head of Content Services, Samsung Electronics Europe
- Catch up TV and attendant applications
- Other use cases include: photo sharing and Skype integration via TV cam
- SNS side by side with linear broadcast
Patrice Slupowski - VP, Digital Innovation and Communities, Orange
- http://www.2424actu.fr/actualite-du-jour/
- TV Check Social TV Application
SOURCE: http://blog.mipworld.com/2011/04/liveblog-multiplatform-engagement-through-apps-at-miptv/
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