We need to professionalize all aspects of advertising inworld. This includes our relationship with the advertisers, the conditions under which advertising (especially by large networks) is controlled and the guidelines that we wish advertisers to adhere to. In many ways this is no different to how real life cities approach this problem, and our principal drive here will be on improving the quality of experience for our Residents. You can expect a much more thorough explanation of how we intend to handle advertising very soon but rest assured that this will change, because it has to.