Inviting you into a metaverse without user-generated content would be a little like inviting Van Gogh to a paint-by-numbers party. Individual creativity is the key to a thriving, evolving online community; it’s also the lifeblood of a virtual world, even a young one. Of course Just Leap In will support our users’ content; the big question is how we’ll do it, and how we plan to set ourselves apart.