graceified

Bits of adventures, mishaps and misgivings of Grace McDunnough wandering the maps of social architecture and winding virtual world trails.

The views expressed on this blog are my own and do not necessarily reflect the views of my employer.

I write about virtual worlds

I'm a virtual minstrel ..

..and a storyteller.

I create immersive experiences ..

I believe in gratitude (try it)

I capture moments

I tweet, therefore I am

Recent Tweets @gracemcdunnough
Words like “productivity,” “efficiency,” and “innovation” are defined by goal posts of our own creation: number of units shipped, revenue and profit, EPS and shareholder return. But when you think of the world this way, you forget two things: first, people, and second, that the numbers themselves are not a product. Both are symptoms of a soulless approach to business: when who we are is dictated by strategy and metrics, what we make lacks humanity — in terms of both our products and services, and the cultures we cultivate.