February 2012
38 posts
“And then, suddenly, one day in casual conversation my wife, an early Pinterest...”
– BRYCE DOT VC
“The audience is transformed by television, while simultaneously transforming...”
– Transforming Audiences - Patterns of Individualization in Television Viewing
JAKOB BJUR
WatchEdelman 2012 Trust Survey: In Media We Trust
CNNMoney Tech Tumblr: MG Siegler vs. MG Siegler →
cnnmoneytech:
Photo: parislemon.com
A quick series of events…
Feb. 12: Tech blogger extraordinaire MG Siegler posts this rant about the state of tech journalism.
His main complaint: “Most are stories written with little or no research done. They’re written as quickly as possible. The faster…
“There is a growing gap between what technology enables us to do and what is...”
– The Digital Economy: An Interview with Soumitra Dutta
Special People - Ch.4 of Everything Is Obvious by... →
hautepop:
A clear and convincing take-down of the notion that (a) influencers exist, and (b) marketing at them is worth doing.
To summarise the key points:
1. Six degrees of separation does in fact exist - but it doesn’t work the way most people think it does. When we imagine these chains we assume they must work through celebrities, leaders, & other social connectors - whereas in fact...
WatchNominated for technical excellence award at Indie Games Festival, Prom Week is a game about social relationships driven by an innovative artificial intelligence system
All the adolescent angst, hallway drama, and social scheming of the week before the high school prom play out in Prom Week, an online computer game developed by a team of students and faculty at UC Santa Cruz. The possibilities are...
Pinterest - the new darling
by visually.
““We know our consumers are watching multiple screens throughout the day and...”
– Study Proves That TV 2.0 Media Planning Can Extend Reach, Achieve Higher Brand Recall, and Be More Cost Effective | EON: Enhanced Online News
“Implications for Marketers
The findings illustrate that different targeting...”
– Power of Relevancy - Yahoo!
WatchFred Wilson’s one more thing .. .”Everybody is a pirate”
Passionate plea starting at 11:20. In a situation where everybody is breaking the law, the question to ask is - is this the right law? It’s time to fix the system, so content is LEGALLY and conveniently available on the internet.
Be Better at Twitter: The Definitive, Data-Driven... →
springbox:
Excellent advice from @megangarber in The Atlantic:
Old news is no news: Twitter emphasizes real-time information, so information rapidly gets stale. Followers quickly get bored of even relatively fresh links seen multiple times.
Contribute to the story: To keep people interested, add an opinion, a pertinent fact or otherwise add to the conversation before hitting “send” on a...
Don't Make Me Think: Social TV and the Super Bowl
Back in seventh grade, I remember learning about some Renaissance-era British doctor who, in order to study the process of digestion, would swallow food in a linen bag attached to a string that he’d then drag back out of his stomach.
So comparatively, my experience using various social TV apps during the Super Bowl in order to report on them, was relatively painless.
Social TV: white...
Syria Tracker via Ushahidi
“At Yahoo today, Mr. Kerns added, we’re very good at the voice and...”
– Yahoo’s New Approach: Ask People What They Want to Read | Digital - Advertising Age
“Words like “productivity,” “efficiency,” and...”
– Why I’m Glad I Got Fired - Nilofer Merchant - Harvard Business Review
“At some point in mid-game, and before Madonna wrenched everyone back to the...”
– MediaPost Publications Back To The Future: TV Is My New Radio 02/07/2012
Why most Facebook users get more than they give
We seem to “discover” these truisms about online communities over and over and over again.
“First, it turns out there are segments of Facebook power users who contribute much more content than the typical user. Most Facebook users are moderately active over a one-month time period, so highly active power users skew the average. Second, these power users constitute about 20%-30% of...
“A big part of the problem lies with companies themselves, which remain trapped...”
– Creating Shared Value - Harvard Business Review
“Data is not the target. Data is not the answer. Data is not the insight.
...”
– Just to Clarify: Stories are the Last Mile in Big Data (via interestingsnippets)
“It sure pays to have friends.”
– Facebook Files for an I.P.O. - NYTimes.com 