We were both bemoaning the loss of consistent “second day” story telling - where a smart journalist steps back, does some reporting, asks a few intelligent questions of the right sources, and writes a longer form piece about what a particular piece of news really means.
Several years ago, I did an entire “Day Two” pitch for a major organization aimed at helping them grok the connections between social and sustainable engagement in the news industry.
Sadly, while it was hallway buzz phrase du jour for a while, it didn’t stick.
Facebook acknowledges that it gets that data but says it deletes it right away. The company says the data is sent because of the way the “Like” button system is set up; any cookies that are associated with Facebook.com will automatically get sent when you view a “Like” button.
“The onus is on us is to take all the data and scrub it,” said Arturo Bejar, a Facebook director of engineering. “What really matters is what we say as a company and back it up.”
In a statement, a Facebook spokesman said “no information we receive when you see a social plugin is used to target ads.”
Bejar said Facebook is looking at ways to avoid sending the data altogether but that it will “take a while.”
So why does Facebook keep cookies after you log out in the first place? Bejar said that it’s to prevent spam and phishing attacks and to help keep users from having to go through extra authentication steps every time they log in.
When a user logs in to Facebook from a new computer, the site will often make them take steps to prove that they are who they say they are, rather than someone attempting to log into an account improperly. Cookies allow Facebook to skip those steps when people are logging in from a computer they’ve used before, Bejar said.” —Facebook Defends Getting Data From Logged-Out Users - Digits - WSJ
Yahoo has no vision. It has no purpose. It’s dispensable. Yahoo continues like a zombie, animated by the life it once had.
And that’s what Facebook is becoming. Yes, they’ll continue to have users. And yes, they’ll continue to make money. But Facebook is looking increasingly like a one-trick pony that doesn’t have the vision to reinvent itself for the post-Facebook era.
Facebook is the new Yahoo.
Facebook is the new Yahoo? I doubt it, but it makes good headline bait.
Most of the changes Facebook announced at f8 appear to be beyond the grasp of armchair reporters - they are profound and could truly transform the web - but then again, so was Google Wave.