the hedonic treadmill
The future of social media is about deeper integration into the overall experience someone has with a brand online – this definitely includes everything from the brand’s domain to customer service calls and online communication, to sharing in social networks and offline events. For professionals in the industry, this will mean learning to dig deeper than simply “joining the conversation” to developing the necessary skills to guide web processes and strategies that accrue to achieving real business goals. This means creating processes and workflows and creating cross-functional teams to create truly integrated projects and programs.
Social media doesn’t have an ROI problem, it has an integration problem: Putting social media into a clearly defined silo ensures its failure to make an impact where it counts.” —Integrating Social Media Strategy into User Experience Design — Very Official Blog
Trains as products are fascinating - but worthless. But trains as part of a railway ecosystem are tremendously valuable.
So it goes with most ecosystems. It’s fine for consumers to focus their attention on the hardware, but if you’re developing an ecosystem you can’t indulge that bias. This is the mistake we see clients make when they say they want the iPod/iPhone of their industry - they forget that it’s the ecosystem that makes them a success, the hardware is just the hook. You must pay attention to every detail, no matter how invisible or dull it may be to the end consumer. Only when all those details are taken care of (and believe me Apple sweats those details more than just about anyone else) will the ecosystem really sing.” —The Hardware Gets All the Glory | Blog | design mind