By 2011, 70 per cent of social computing deployments in government that achieve business benefits will do so in unplanned or unexpected ways, according to Gartner, Inc. Government organisations around the world are showing great interest in social computing, yet deployment so far is relatively limited.
“The current global financial turmoil bolsters the case for government adoption of social networks as technology-budget cuts make tapping into societal resources, such as voluntary groups, philanthropists, associations and social network groups essential to complement weaker government action in some critical areas,” said Andrea Di Maio, vice president and distinguished analyst at Gartner.” —Gartner
It wouldn’t be the end of the Internet economy if Twitter chose to go Craigslist’s route and operated as a nonprofit disguised as a for-profit. But it can’t. In order to get to where it is today, the site had to raise money from venture capitalists—$15.1 million worth. In exchange for the booster shot, the investors demand a considerable return on investment. That means Twitter is going to actually have to try to make some money at some point. Also of note: To get the venture capitalists onboard, Twitter’s leaders presumably had to show some type of business plan, so we assume somebody, somewhere, is doing some (private) thinking about monetization.
So, Twitter’s dilemma has taken the shape of an Ouroboros. The soul of the site is still rooted in the community ethos of the idyllic Web. Trying to make money off the service, they fear, will alienate the community and rob the service of its plucky aura. But in order to build the best product possible, it needs investment capital. And with investors comes a responsibility to turn a profit (whether by revenue or a buyout). But turning a profit means monetizing the community. And monetizing the community means stripping the aura. Around and around we go.” —Chadwick Matlin, staff reporter for The Big Money
1. Delete 120 minutes a day of ‘spare time’ from your life. This can include TV, reading the newspaper, commuting, wasting time in social networks and meetings. Up to you.
2. Spend the 120 minutes doing this instead:
* Exercise for thirty minutes.
* Read relevant non-fiction (trade magazines, journals, business books, blogs, etc.)
* Send three thank you notes.
* Learn new digital techniques (spreadsheet macros, Firefox shortcuts, productivity tools, graphic design, html coding)
* Blog for five minutes about something you learned.
* Give a speech once a month about something you don’t currently know a lot about.
3. Spend at least one weekend day doing absolutely nothing but being with people you love.
4. Only spend money, for one year, on things you absolutely need to get by. Save the rest, relentlessly.” —Seth’s Blog: Is effort a myth? (via fred-wilson)