Products will need to become increasingly more human as they become more mobile.
Companies need to start strengthening their digital assets:
— Information and analytics about customers, suppliers, employees, and competitors
— Connectivity and feedback loops that lubricate the digital enterprise
— Intellectual property that bestows a competitive digital advantage
— The people, culture, and capabilities needed to execute and deliver
If they’re good actors in another place on the Internet, like a blog, they can take the reputation or credit they’ve earned over there and cash it in on Google Plus,” Mr. Horowitz said. “It’s a judgment call.
I don’t have to make a lot of money to survive on that. I don’t have a crazy-ass lifestyle. If I can just keep generating a decent amount of stuff that’s available at a pretty reasonable price that’s a good business model for me.