Ruder Finn Intent Index - analyzes underlying motivations or reason why people go online. It’s a little dash of brilliant.
Sir John Sawers' Wife Needs a FB Nanny
Personal details about the life of the next head of MI6, Sir John Sawers, have been removed from social networking site Facebook amid security concerns.
Lady Sawers revealed the location of the London flat used by the couple and the whereabouts of their three grown-up children and of Sir John’s parents, the paper said.
She had not imposed privacy protection on her account, allowing any of Facebook’s 200 million users in the open-access “London” network to see the entries, it added.
The details were removed after the paper contacted the Foreign Office.
As things stand, I haven’t yet found a way within Facebook to keyword search discussions.
But try the following advanced search string for an insight into what people are saying about the BBC: site:facebook.com/topic bbc
Search in Facebook for BBC and the top group coming back is BBC College of Journalism group. Hardly the sort of place you’d expect to find the free flow of opinion on the Corporation!
By contrast, the Google search returns plenty of whinges about products, programs and policy. Plenty to keep the Press section in work for a while…
From a journalistic point of view, this has plenty of uses. Say you’re a regional journalist from Coventry, or if you’re a Science correspondent, you name it, there are people talking about it.
